How to Go From Controversial to Compelling with Great Copy (EdTalks LIVE Ep 131 with Chuck Muth)
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Would you rather be popping champagne corks on election night … or crying in your …
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About the Doctor
My name is Chuck Muth and I’m known as “The Campaign Doctor.” Yes, I’ve given myself that illustrious name – which is driving some in the medical & higher …
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Campaign Suicide: Are You Making this Mistake?
I was initially going to share this item only with paid subscribers to my monthly Psephology Today newsletter, however, it’s such an important point I
March Madness: What Candidates Can Learn from Yale Smoking Auburn
At my Campaign Boot Camps, I start out with Muth’s Truths #1… “It’s not the best candidate who wins, but the best campaign.” Which brings
Catching Lightning in a Bottle with Non-Voting Republicans
Business marketing and copywriting legend Dan Kennedy asks clients… “Why should I, your prospect, choose to do business with you versus any and every other
Protected: How Not to Get Burned by the Press
There is no excerpt because this is a protected post.
Cheap Text-Spamming: Yay or Nay?
OK, this isn’t one of my regular Muth’s Truths on how to run a winning campaign, but I’m just gonna throw it out there… Don’t
Subject Lines that Get Emails Opened
Let’s say you draft a great fundraising pitch to send out to your donors and prospective donors. But let’s say the subject line you choose
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